Reuse, Repurpose, Reinvent: That’s the mantra of bauble-making New York City based Best friends Stacy Herzog and Sarah Reid. The duo, began to hand make bright detailed knotted friendship style bracelets combined them with pieces from their grandmothers’ vintage jewelry collections. The mix of the friendship bracelets and beautiful vintage created a new wonderful sophisticated line of jewelry. Frieda and Nellie is named in honor of the designer’s glamorous and creative grannies.